Major Development Redefines 'High-End Condominium'

Showcasing the 'Metris' brand in 3 locations that cater to Gen Y

Major Development brings over 20 years of experience in the luxury market to enter the high-end condominium sector for the first time with the 'Metris' brand in three locations: Rama 9-Ramkhamhaeng, Ladprao, and Pattanakarn-Ekkamai, with a total project value of 4.63 billion baht. This redefines 'high-end condominium' and emphasizes Timeless Design through a Mid-Century Modern style that is elegantly timeless. The strategy 'Time To Remaster' expands the segment to target Gen Y with the promotion 'Choose the Best...' offering unique features along with locations in the Expanding CBD, including free transfer fees and IKEA furniture starting at 2.69 million baht.

Ms. Phetlada Phunworalak, Executive Director of Major Development Public Company Limited (MJD), stated that for over 20 years, the company has continuously developed luxury real estate projects, all of which have received positive responses from consumers. Recently, the company has leveraged its long-standing experience in design and quality control at the luxury level to develop high-end condominiums priced at an average of 100,000-150,000 baht per square meter for the first time under the brand name Metris, which derives from the words Retro and Modernist to meet the needs of Millennial customers. The first launch was in 2017, starting with three projects in three locations with a total project value of over 4.63 billion baht, including:

1. Metris Rama 9-Ramkhamhaeng with a project value of 2.3 billion baht
2. Metris Ladprao with a project value of 980 million baht
3. Metris Pattanakarn-Ekkamai with a project value of 1.35 billion baht

“Today, our projects are completed and ready to showcase, with two projects available for viewing. We see this as a Time To Remaster in full swing, including:

1. Remaster The MJD - We maintain our position as a luxury project developer while expanding our customer base from the previous Middle-Upper Management group aged 35 and above to target new customers aged 25-35, who may have different lifestyles and interests but still demand quality and design that reflect the core philosophy of the organization, 'Crafting Lifescape to Excellence', which is the DNA of every project under the Major brand.

2. Remaster The Modern DNA - Reinforcing the brand's core concept of redefining modernity in every square inch, from architecture to landscaping to interior design, infused with the essence of luxury projects hidden within this new, more affordable brand,” Ms. Phetlada said.

All three Metris projects will undergo the Remaster The Modern DNA in four aspects to meet consumer needs, including:

1. Remaster with style - Decorated in a Mid-Century Modern style that recalls the values of the past, blending timeless elegance with geometric shapes, dark wood materials, bare concrete surfaces, glossy black stone columns, and simple, clean patterns that create beauty beyond time.

2. Remaster with identity - Distinctive design identities in each project reflecting uniqueness and meeting the need for 'Choose the Best' and being pet-friendly residences with dedicated pet zones, which is a hallmark of the Major brand.

3. Remaster with Expanding CBD - Located in the Expanding CBD area that connects to two electric train lines, adhering to the new electric train routes and future business hubs.

4. Remaster with new exclusivity - Creating uniqueness and impression through outstanding Mid-Century Modern art, which is a hallmark of the Metris brand.

Ms. Phadaporn Moolsart, Senior Vice President of Marketing at Major Development Public Company Limited, stated that the Metris Rama 9-Ramkhamhaeng and Metris Ladprao projects have been under construction and are on schedule since Q1/2020 and Q3/2020, respectively. Currently, they are ready-to-move projects with fully fitted decorations, achieving an average sales rate of over 70%. Meanwhile, the Metris Pattanakarn project is expected to be completed in Q2 of next year. The company will continue to market this brand with the campaign 'Choose the Best', showcasing all three projects in a unique perspective compared to competitors. For instance, Metris Rama 9-Ramkhamhaeng offers the most convenient access in the Ramkhamhaeng area, with two entry points (from both Ramkhamhaeng Road and Rama 9 Road), making it the most convenient for travel. Metris Ladprao stands out with its design and privacy, having only 193 units, which is considered few for a project in this segment, likely appealing to customers who prefer privacy and wish to live in the heart of Ladprao.

“With Major's construction quality standards and unique Mid-Century Modern design, combined with clear advantages over competitors in the area, we expect Metris to receive a positive response from consumers and become one of the key brands driving sales and revenue for the company in the second half of the year,” Ms. Phadaporn said.

Consumers who purchase Metris projects within September will receive free transfer fees and the right to receive IKEA furniture at special prices, ensuring that consumers get quality projects, outstanding promotions, and prime locations. Interested parties can find more details at www.major.co.th or call 02-116-1111.

The Metris Rama 9-Ramkhamhaeng project is located on a 2-0-25 rai plot at the intersection of Rama 9 Road and Ramkhamhaeng Road, just 300 meters from the Orange MRT line and 600 meters from the Ramkhamhaeng Airport Link. The Mall Ramkhamhaeng is only 5 minutes away. It is a 33-story building with 570 units, consisting of 1-bedroom and 2-bedroom units sized 30-59 sq.m. The common area includes a lobby and double-volume co-working space, a large fully-equipped fitness center with a boxing zone, a saltwater swimming pool, a rooftop pet zone, etc. Prices start under the campaign at 3.1 million baht, with yields at 4.5-5%.

The Metris Ladprao project is located on a 1-0-78.1 rai plot on Ladprao Road, just 250 meters from Phaholyothin MRT and 5 minutes from Central Ladprao and Union Mall. It is a 29-story building with 193 units, consisting of 1-bedroom and 2-bedroom units sized 30-66 sq.m. The common area includes a fully-equipped fitness center, a saltwater swimming pool, a barbecue area, a pet zone, a library, and a rooftop garden. Prices start under the campaign at 3.88 million baht, with yields at 4.2%.

The Metris Pattanakarn-Ekkamai project is located on a 2-1-65 rai plot on Pattanakarn Road, just 100 meters from the Ram Inthra-Ajarn Narong Expressway, and 5 minutes to Ekkamai and Ramkhamhaeng Airport Link. The project is a 29-story building with 341 units, consisting of 1-bedroom and 2-bedroom units sized 29-61 sq.m. The common area includes a saltwater swimming pool, a barbecue area, a pet zone, and a rooftop garden, with prices starting at 2.69 million baht, expected to be completed in Q2/2021.

Major Development Public Company Limited is a developer of luxury real estate projects with three main business groups: 1. Residential development for sale, 2. Commercial real estate projects, and 3. Real estate-related services. The company has a vision for continuous growth to create luxury projects that meet consumer needs.

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